One Week Faculty Development Programme on Marketing Research


IQAC organized One Week Faculty Development Programme on Marketing Research from August 21st to 26th 2017. The FDP intended to provide the detailed knowledge about Research Methodology: Process, Design, Scaling, Sampling and Test of hypothesis, Multivariate Analysis, Multiple Regression, Discriminate Analysis, Exploratory Factor Analysis, Confirmatory Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis, Attitude Measurement, Structural Equation Modeling (SEM) along with recent trends in the areas of branding, consumer behaviour, advertisement, social marketing, rural marketing and Retailing.

Resource Persons of the FDP included:

  1. Professor Sanjay K.Jain, Former Head & Dean, Delhi School of Economics, University of Delhi, Delhi as Key Note Speaker.
  2. Professor J.P.Sharma, Immediate Past Head & Dean, Faculty of Commerce & Business, Dept. of Commerce, Delhi School of Economics, University of Delhi as Chief Guest.
  3. Professor Kavita Sharma, Head, Faculty of Commerce & Business, Dept. of Commerce, Delhi School of Economics, University of Delhi as Chief Guest .
  4. Garima Gupta, Associate Professor-Marketing, Faculty of Management Studies (FMS), University of Delhi as a Resource person.
  5. Sanjay Kumar, Director-CSDS (Centre for the Study of Developing Societies), Delhi as a Resource person.
  6. Aditya P.Tripathi, Assistant Professor, Department of Commerce, Shyam Lal College (Evening), University of Delhi, Delhi as a Resource Person.
  7. Atul Kumar, Assistant Professor, Department of Commerce, PGDAV College, University of Delhi as a Resource Person.

The FDP was well attended and appreciated by faculty members and Research Scholars.