Department of Commerce : Dr. Aditya Prakash Tripathi

Name of Faculty:                   Dr. Aditya P Tripathi

Date of Birth:                          10/06/1982

Designation:                          Assistant Professor

Department:                           Commerce

Area of Specialisation:         Marketing Management and Accounting




Ph.D. D.D.U. Gorakhpur University, Gorakhpur Consumer Behaviour 2008 AWARDED
PG D.D.U. Gorakhpur University, Gorakhpur Marketing Management 2003 First Division

Gold Medalist

UG D.D.U. Gorakhpur University, Gorakhpur Accounts & Management 2001 First Division
UGC-NET & JRF University Grants Commission New Delhi Commerce June-2003 AWARDED




Courses Taught Name of University/College/Institution Duration
B.Com. Marwar Business School, D.D.U. Gorakhpur University, Gorakhpur 1 Year
B.Com. Department of Commerce, D.D.U. Gorakhpur University ( As Junior Research Fellow) 2 Years


B.B.A. , B.B.A. (CAM), M.B.A. Delhi School of Professional Studies & Research, GGS Indraprastha University, Delhi 1 Year 10 Months


CPT, PCC, IPCC Board of Studies, The Institute of Chartered Accountants of India, New Delhi. ½ Year
B.Com. (Hons) & B.Com. (Prog.) Shyam Lal  College (Evening), University of Delhi 5 Years 5 months

Total Teaching Experience (in years):   10 Years 3 Months

  1. Under Graduation (Pass Course): 8 Years
  2. Under Graduation (Honours Course): 5 Years
  3. Post Graduation: 2 Years (Approx.)

Innovations/ Contributions in Teaching:

  1. Design of Curriculum:
    • Designed Course Curriculum for Post Graduate Diploma in Retail Management for Delhi School of Professional Studies & Research, New Delhi.
    • Contributed in Curriculum Development and Academic collaborations with different Universities for B.B.A. & M.B.A. Courses for Chartered Accountants on behalf of Board of Studies, The Institute of Chartered Accountants of India, New Delhi. The Universities involved were Indira Gandhi National Open University, New Delhi, Bhartiyar University, Coimbatore and G.G.S. Indraprastha University, Delhi.
  2. Teaching Methods: Case Studies, Group Assignments/Projects, PowerPoint Presentation, Role Play, Simulation etc.
  3. Evaluation methods:
    • For Term End Examination : As per University of Delhi norms
    • For Class room Presentations: for maintaining objectivity marks are given on the parameters of Content, Communication Clarity, ability to defend the cross questions and Body Language.
  4. Preparation of resource material including books, reading materials, laboratory manuals etc.:
    • Have Provided Lecture Notes to the Students.
    • Contributed to the Content Development for a Special Course Designed by National Institute of Open Schooling (N.I.O.S.), Ministry of HRD, Govt. Of India for Post Masters of Department of Post.
    • Designed and Developed Study Material for CPT Course, Financial Accounting at Board of Studies, The Institute of Chartered Accountants of India, New Delhi (June-Dec. 2008).
    • Prepared RTPs (Revision Test Papers) for Financial Accounting –PCC & IPCC Course at Board of Studies, ICAI, New Delhi (June-Dec. 2008).
    • Contributed Chapters in the Study material (B.Com. & M.Com. Course) of Uttarkhand State Open University (U.S.O.U.) for the subject Financial Accounting.
  5. Remedial teaching/Student counseling (academic): Remedial Teaching is provided to the students who are not able to put their questions/doubts before the class and they are encouraged to clarify their doubts relating to the subject from time to time.
  6. Any other: Students were assigned field work to compile primary information for their project work. They were also asked to conduct interviews with the industry experts of related field (s).

Details of participation in the following:

  1. Paper setting and evaluation:
    • (Theory): Evaluated Answer Scripts of B.Com. (Hons) and B.Com. (Prog.) under Central Evaluation Scheme of University of Delhi.
    • (Practicals): Have Conducted Practical Examination for the Paper ‘Computer Application in Business’ taught in B.Com. (Hons) Course of University of Delhi.
  2. Conduct of examinations: (Practicals) : Have Conducted Practical Examination for the Paper ‘Computer Application in Business’ taught in B.Com. (Hons) Course of University of Delhi.
  3. Evaluation of Dissertation / Thesis / Project Reports:
    • Have Guided 12 Students of B.Com. (Hons) Final Year for their Projects in the year 2011-2012 and 2012-2013 in the area of Marketing Management and HRM.
  4. Assessment of home assignments: Yes



Research stage Title of Work/Thesis University where the work was carried out
Publications Please refer to the Detailed list annexed Please refer to the Detailed list annexed
Research Guidance Ms. Neha Gupta
For M.Phil. Degree (AWARDED)
C.D.L. University, SIRSA
Training (Please specify) Delivered Lectures at a Workshop for College Teachers at CPDHE, D.U. for the paper of “Information Technology” taught in Foundation Course under FYUP of Delhi University in 2013. (Topic Covered: Document Preparation & Presentation) Centre for Professional Development in Higher Education (C.P.D.H.E.), University of Delhi
Refresher course in Commerce and Management, conducted by Academic Staff College, Kumaun University, Nainital Delivered three Lectures for the Refresher Course in Commerce and Management

(21/06/2014 to 11/07/2014) on the topics of Recent Trends in Marketing, Retailing and Consumer Protection Act.

Kumaun University, Nainital



Title of the project Name of the funding agency Duration Remarks
उपभोग संस्कृति, बाज़ार और बचपन (Project Code SLCE-102) University of Delhi
(Amount sanctioned Rs.10 Lakh)
1 Year Published in the Form of a Book and was well appreciated at Antardhwani. (Copy of the recognition at DU Website Attached)



  1. Number of students (M. Phil. / Ph. D.)
      At the beginning of the year Registered during the year Completed during the year
    M. Phil N.A. N.A. 1
    Ph. D. 2 1 N.A.


  2. No. of research papers published (please enclose list)
    Publication Title Journal Published/ Edited in ISSN/ISBN No.
    (if available)
    ‘Analysing the myth of A Green Marketer and an Eco-friendly Customer : A Study of Indian Car Manufacturers and Customers European Marketing Conference 2013 Proceedings EMC 2013 Proceedings
    ISSN : 2190-7938 2013
    ‘Global Financial Crisis : A Catalyst for Change in Global Economic Paradigm’ Edited Book Global Economic Challenges : Implications for India ISBN : 978-81-89547-92-9 2011



    • Organised an International Conference sponsored by UGC and ICSSR on Corporate Social Responsibility: Expectations, Reality & Challenges at Gulmohar, India Habitat Centre, New Delhi on February 6-7, 2014.
    • Worked as Coordinator in the International Conference on Human Rights in 21st Century: Global Perspective, National Challenges held at India International Centre, Lodhi Road, New Delhi on February 14-15, 2012.
    • Worked as Coordinator in the International Seminar on Unleashing Potential of Renewable Energy for Sustainable Development: Opportunities & Challenges, held at Constitution Club of India, Rafi Marg, New Delhi on January 13-14, 2015.


Please give a short account of your contribution to:

  1. College/ University / Institution :
    • Implemented New Pension Scheme at College and acted as Convener, New Pension Committee for 3 Continuous Years.
    • Acted as Convener-Purchase Committee for 2 Years. (2012-13, 2013-14)
    • Worked as Convener-Conference Committee for the year 2013-2014.
  2. Enrichment of campus life (hostels, sports, games cultural activities)
    • Acted as Convener-Sports Committee for two Years (2010-11,-2011-12)
  3. Life Member: The Indian Commerce Association (Membership No. D132)



  1. Editorship of Journals: Managing Editor, ‘ASPIRARE’, an International Journal of Commerce and Management (, ISSN: 2394-0484(p) and 2394-6601(e)
  2. Awards and Distinctions: Recipient of Chancellor’s Gold Medal for Securing Highest Marks in the M.Com. Examination of the Varsity.


Association with Professional Bodies:

Association Type Detail
Editing ·         Member, Editorial Board, Journal of Agricultural Economics and Development, an International Journal headquartered at United States of America. journal/jaed/editorialboard
·         Member, Editorial Board, International Journal of Financial Footprints
Reviewing ·         ICADIWT 2009, London Metropolitan University, United Kingdom
·         Delhi Business Review, An International Journal of SHTR Universe.
·         Journal of Agricultural Economics & Development, USA
Advisory On the Advisory Board of Committee for the Conference, Mewar Institute of Management, Ghaziabad
Committees and Boards Member, Finance Committee, Delhi Management Association (DMA), New Delhi
Memberships The Indian Commerce Association-Life Member(Membership No : D134)
Office Bearer Nodal Teacher, Internal Complaints Committee, Shyam Lal College (Evening), University of Delhi, Delhi.